The No.1 event for current and potential suppliers of RedMart, Singapore’s largest online grocery retailer

Rate for current RedMart suppliers - $325

Standard rate for non-suppliers - $595

23 February 2017 

The Projector

Golden Mile Tower


IGD RedMart

Trade Briefing 2017

Current RedMart Supplier Offer

Save $270 

Share in RedMart's growth



Latest innovations

Hear from RedMart's leaders and see how the retailer will continue to grow in 2017, following the Lazada-Alibaba takeover.


Having recently joined the Lazada-Alibaba family, this will be the first chance to hear what the partnership will entail, as RedMart plans for more aggressive growth in 2017 and beyond. The day will also feature awards that will be presented to the partners who have gone above and beyond in supporting RedMart over the past year.

  • Learn how you can align your business with the largest online retailer in Singapore
  • Improve your relationship with RedMart and drive effective operational performance

Presentations and


  • Understand how RedMart is revolutionising the Asian e-commerce market
  • Discuss your business plans with RedMart's founders and senior leaders 

  • Hear from key RedMart executives
  • Gain insight from IGD on the latest online opportunities

  • Meet with existing and potential RedMart suppliers to build business relations and learn how to improve your service

Penny Cox

VP of Commercial & Marketing, RedMart

Key speakers include

Join us at the IGD RedMart Trade Briefing 2017 to understand the retailer's commercial vision, how you can be part of their growth and develop your company's offering to maximum effect.

Roger Egan III

CEO & Co-Founder, RedMart

Vikram Rupani

President & Co-Founder, RedMart

Max Bittner

CEO, Lazada Group

Colin Bryar

Chief Operating Officer, RedMart

Registration and refreshments

An opportunity to network with key members of the RedMart team. Coffee, tea, assorted pastries and muffins will be available

Event close

Welcome and introduction


An opportunity to network with key members of the RedMart team




Jaime Ng

Head of Marketing, RedMart


Max Bittner


Lazada Group

Drinks reception

Roger Egan III

CEO & Co-Founder, RedMart

Awards will be presented for the following categories:

Food: CM Choice Award (Outstanding contribution to putting customers first)

Non Food: CM Choice Award (Outstanding commitment to our relationship)

Most 5 star product reviews

Best product launch of 2016

Best commitment to Category development

Best performing "Best Deal in Town"

Strategy and business plan

Supply Chain @ RedMart

Vikram Rupani

President & Co-Founder,


Marketing @ RedMart

Penny Cox

VP of Commercial

& Marketing, RedMart

Supplier Awards - Part One


Nick Miles

Head of Asia-Pacific, IGD

  • Building a winning strategy with RedMart
  • Category strategies and growth drivers
  • Best practice case studies
  • Utilising the marketplace to maximise sales
  • Growth opportunity of online grocery retailing
  • Strategies to drive growth
  • What will the future hold 

Jose Pedro Lima Matos da Silva, Director of Marketplace, RedMart

IGD Breakfast Briefing

  • What can suppliers look forward to in 2017?
  • What RedMart needs from its suppliers

Five trends impacting the Asia grocery market in 2017

Penny Cox

VP of Commercial

& Marketing, RedMart

Shirley Zhu

Programme Director, Singapore, IGD




SESSION TWO - Looking forward to 2017

Ben Miller

Global Insight Director, IGD

  • Plans and objectives for 2017 and beyond

The future of online grocery retailing

  • Why we are different from bricks and mortar
  • Focus on being lean and fresh
  • The essentials: fulfilment, freshness, accuracy
  • Capability improvements: what’s new for 2017?

RedMart's 2016 in review


  • Headline performance in 2016
  • Quality of service
  • Key initiatives launched
  • Engagement and acquisition plans
  • Marketing calendar 2017
  • Maximising impact via promotions


Richard Ruddy

Supply Chain Director, RedMart

Customers @ RedMart

Coffee break and networking


  • RedMart customer evolution
  • Shopping behaviours and preferences
  • What customers responded to in 2016
  • Communication and promotional events/mechanics

Merchandising @ RedMart


Emily Eades

Head of Food, 




Penny Cox

VP of Commercial

& Marketing, RedMart

SESSION ONE - The grocery landscape and RedMart’s strategic development

Wrapping up

A word from the Founders

  • Ownership update
  • Introduction of key Lazada and Alibaba staff
  • Our (joint) future: 2017 and beyond


Q&A with the Founders

Supplier Awards - Part Two

Drinks and canapes will be served with a final chance to network with key members of the RedMart team.



Networking lunch

A buffet lunch and refreshments will be provided with more opportunity to meet and network with key members of the RedMart team.

Awards will be presented for the following categories:

Food: Fastest growing Supplier

Non Food: Fastest growing Supplier

Most Outstanding Supply Chain Partner

Most Punctual Supplier

Best Supplier Fulfillment

Marketing: Best Supplier Partner in 2016

IGD reserves the right to amend the programme of this event, due to any unforeseen or extreme circumstances, speaker cancellations or changes to the agenda.

IGD and RedMart

RedMart are co-hosting the conference with IGD, a global food and grocery research and training organisation, who have experience of hosting similar events for major grocery retailers in the UK. Find out more

RedMart supports IGD's work to:

  • Deliver world class retail, supply chain and shopper research across Asia and around the world
  • Highlight retail best practice from its Asia office in Singapore
  • Grow its insight into retail strategy and best practice across the region
  • Help companies develop their commercial capability
  • Provide insight and leadership through trusted collaborative industry relationships

With offices in the UK, Singapore and Canada, IGD is perfectly placed to be the international adviser to grocery retailers and suppliers, providing news, information, training and opportunities.

Exclusive interview

Download your free copy of IGD’s interview with Roger Egan, Co-Founder and CEO, RedMart, and learn more about the opportunity to meet the senior team on 23 February:

The Projector, 6001 Beach Road, #05-00, Golden Mile Tower, Singapore 199589

The Venue

The Projector in the Golden Mile Tower is a perfect location for this event. It makes use of cinema halls with banked seating to give a clear view of speakers and presentations, and plenty of spaces for networking and discussions.



*Price in SGD

Standard rate for


Standard rate for existing suppliers

Pricing and Tickets



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